Fairtrade
Fairtrade is a nonprofit commercial trading partnership and certification program established to ensure that growers receive a fair price for their coffee. Fairtrade does this by helping growers form co-operatives that then sell to traders who are certified to pay the Fairtrade Minimum Price—a price set by their co-operatives that covers the cost of sustainable production— or the market price, whichever is higher.
The system protects individual growers from fluctuations in market prices and establishes growers in a robust supply chain. There’s also the Fairtrade Premium, which is paid above and beyond the coffee price. The grower’s community receives this additional amount to fund better farming and community development programs.
Direct Trade
“Direct trade” refers to the relationship between roaster and grower, which is mutually respectful and beneficial without there being any official certification attached. It means roasters scoot off overseas and visit farmers with some regularity. They discuss processes and practices, adjust methods if it’s possible to do things better and pay a fair price. It benefits the quality of the coffee, the environment, the farmer and their employees.
Rainforest Alliance
Rainforest Alliance is an international nonprofit organization that works to conserve biodiversity and promote the rights and well-being of workers, their families and communities. Rainforest Alliance Certified coffee farms or groups of smallholder farmers are audited annually against comprehensive social, environmental and economic criteria and must commit to a process of continual improvement. Rainforest Alliance certification also promotes decent living and working conditions for farm workers, access to education for their children and gender equity.
Cause Coffee
This is when a roasting company and/or retailer establishes a relationship with a particular development project (or cause) to which it gives a percentage of the purchase price. For example, Café Feminino in Vancouver (Fairtrade and organic to boot) promotes autonomy for women in Peru by being a business that’s entirely run by women.
Organic
Organic basically means that no chemicals were used in the growing and processing of the coffee. That means no synthetic fertilizers, herbicides or pesticides. While the certification involved in auditing an operation’s methods to ensure they comply with the guidelines of organic production will differ slightly between agencies, you get the gist: no chemical intervention
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